Marketing materials

Design and write a marketing email template for a commercial architect. An email template makes it easy to insert images and text for the next issue, and helps maintain a consistent look.

Design a quick, small ad to showcase a client’s custom mouthguards in a roller derby magazine.

Design and write a series of jumbo postcards to promote commercial architectural services. Each card focuses on the firm’s expertise in the design of different building project types: warehouses and distribution centers, build-to-suit projects and manufacturing facilities.

Design a series of promotional items to promote REAP’s Train | Teach | Read fundraising campaign. We ended up with five different designs to appeal to a variety of audiences: women, men, teens, kids, teachers, donors, volunteers, etc. Each of the designs is available to print on demand as a shirt, bag, mug, travel mug, sticker and magnet in the REAP Swag Shop, a custom shop on CafePress.

Design a postcard to promote a new tech-support business targeted at seniors and people who need help solving their technology problems.

Create a series of table-top signs to market custom mouthguards to young athletes and their parents at sporting events.

The William M. Harris Family Foundation asked for help spreading the word about their charitable funding. Their goal was to invite a select group of organizations to submit grant requests. Rather than broadcast their info to the world with a website, they chose a trifold brochure that board members can hand out to prospective grant recipients. I developed a simple logo and understated brochure that puts a fresh, contemporary face on this conservative organization.

Design and write a series of periodic email newsletters for a nonprofit literacy organization. An email template makes it easy to insert images and text for the next issue, and helps maintain a consistent look. The emails go to different audiences: educators, donors, volunteers and sometimes all three.

Design a poster to promote a concert featuring a young singer-songwriter performing at a local venue.

Design a trifold brochure to promote REAP, a nonprofit organization that trains public school teachers to more effectively teach struggling readers. The brochure gives potential donors a very basic overview of REAP’s mission to improve literacy in public school students.

Design a series of sports-specific postcards/flyers to encourage athletes to buy a custom mouthguard. The postcards highlight the safety and comfort benefits of wearing a custom-fit mouthguard, and showcase colorful designs that appeal to young athletes.

Design a poster to promote a screening of an HBO documentary movie about dyslexia. The movie was sponsored by a local nonprofit literacy organization that targets teachers and parents of struggling readers.

Create a postcard mailer to promote commercial architectural services. The postcard focused on a series of three industrial projects completed for a high-profile client.

Design a series of 22 x 28 posters to promote REAP’s concert fundraiser, plus a generic poster to be reused at future events. Rigid foamcore backing makes the posters easy to display, carry, store and reuse.

Design a postcard to bring in new clients for a factoring company. The client wanted a fresh look targeted toward a young audience.

Design a marketing flyer to target young business professionals and explain the benefits of factoring.

Design a trifold brochure to promote the products and services offered by a retailer of stone and natural landscape materials. The brochure is designed in Word for easy updating and printing from a desktop printer.

Design an inexpensive, high-impact flyer to grab the attention of trucking companies that want to receive fast payment for outstanding invoices.

Design a sponsor grid to highlight the sponsorship benefits for a fundraising event to benefit a nonprofit literacy organization.

Create a professional-looking, inexpensive marketing package for a start-up architecture firm. The package includes a series of mix-and-match sheets: project & client lists, corporate résumés, etc. The architects can update the materials in-house to produce customized packages with a desktop color printer.

This magazine ad encourages readers to visit the showroom of an upscale retail store that carries stone and landscape materials. This is one of a series of ads—both color and B&W—designed for local magazines, newspapers and Yellow Pages.

Design a mini marketing package for a start-up consulting firm. A tall, narrow folder holds step-cut project sheets and a trifold. The package fits a #10 envelope or shirt pocket, and is produced on a color laser printer using pre-printed paper.

Design a postcard to encourage homeowners to visit the showroom of an upscale retail store that carries stone and landscape materials.

Overhaul an outdated black and white brochure to make it effective, fun and easy to read. Color photos replace clipart. The text was heavily edited, adding bulleted lists for quick reading. The brochures are printed directly from a desktop color printer.