Writing & Design Articles

Here are some articles to help you learn more about the basics of writing and design of marketing and business documents. Each article offers simple, practical information you can probably use in your own job.

For more hands-on learning, step-by-step, take a look at these How To articles that give info about accomplishing specific design and writing tasks.

Is a Website Right For You?

Do you really need one? Here are some reasons to have—or not have—a website.

Business Writing that Works

A business letter shouldn't read like an obituary. Eliminate the formal, outdated language and make your writing more readable and more effective.

Reboot Your Sidetracked Marketing Projects

Has your marketing project been shoved onto the back burner? Here are some ideas to get it back on track.

Marketing Programs for a Small Business

Guidelines for developing effective marketing programs: newsletters, web sites, themed mailings, giveaways, etc.

Maximize Your Marketing Materials

Writing, design and software tips for creating brochures, flyers and more.

Making the Most of Your Website

Make it interesting. Keep it fresh. Tell them what they want to know!

Writing With Impact

Rev up your writing to maximize the impact of your business and marketing documents.

Building a Consistent Brand for Your Company

How to create and maintain consistent, professional-looking business and marketing documents.


How-To Articles

These short articles walk you step by step through some of the specific tasks associated with writing and design projects.

Business Letters…Before and After

Say goodbye to boring business letters! Check out the transformation of a simple cover letter—from dull and uninspiring to confident and convincing.

4 Steps to a Website

Considering a website? Let's look at the basic steps: domain name, hosting account, designing the site and getting it online.

Tips for Working with a Designer or Writer

Planning a project? I'll share some tips for getting the most out of your working relationship with a designer or writer.

Developing a Basic Marketing Plan

Looking to bring in more business? Let's create a very simple marketing plan to organize and track your marketing actions.

Overcoming Writer’s Phobia

Are you spooked by that scary blank screen? I'll show you how to dive in and get the ball rolling.

 

Close Menu